#FinCon12 Reached 1.2 Million People on Twitter [Special Report]

The #FinCon12 Twitter hash tag was probably THE primary tool we used to reach active and potential attendees, partners, and press.

We used it in every blog post, press release, tweet, and I even plastered it all over the main stage at the conference.

Still, at #FinCon12 itself I was surprised to see “#FinCon12″ trending on Twitter. Other attendees noticed this as well. Twitter does publish localized trends, so that’s most likely what we were seeing. But it was still a fun moment.

Inspired by that, once I returned home from the conference, I wanted to see how much exposure we had to the #FinCon12 hash tag. I reached out to TweetReach.com to put together a report. They went back into Twitter history and tracked the #FinCon12 hash tag from Sept 5th to 10th. Here are there results:

Overall Stats

• 1,280,990 people were reached
• 13,642,121 impressions of the hash tag
• 6,150 tweets (3,400 original tweets, 2,700 retweets and replies)
• 763 unique users

Associated Hash Tags

Top Contributors

Download the full report in PDF.

Thanks to all the top contributors and everyone who tweeted out about #FinCon12. Let’s give #FinCon13 even more reach.